LTV to CAC Ratio@3x

Unit economics

Analyze Customer Acquisition Costs and Lifetime Value, and know when it's time to invest in growth. Calqulate has the most comprehensive customer acquisition cost analysis on the market.  

Lifetime Value@2x

Lifetime Value

Tracking unit economics is fundamental for any SaaS business pursuing profitable growth. Calqulate analyzes Customer Lifetime Value automatically based on churned subscriptions, and standardises subscription data no matter the:

 

  • Billing Frequency
  • Country
  • Data source
  • Currency 
Total CAC breakdown@3x-1

Customer Acquisition Costs

Analyze and forecast Customer Acquisition Costs and spot a company’s early signs of growth. Calqulate has the most comprehensive customer acquisition cost analysis in the market, and the data is fed automatically from the accounting and payroll software. All sales and marketing expenses are included, including sales and marketing salaries.

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Lifetime Value to CAC

Tracking unit economics is fundamental for any SaaS business pursuing profitable growth. Calqulate connects the dots in a finance stack and delivers:

 

  • Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC)
  • LTV to CAC ratio
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Months to recover CAC@3x-1

CAC Payback time

Each customer a company acquires has a payback period. Compare a customer’s average monthly revenue and the cost of customer acquisition to know when a customer relationship becomes profitable. The shorter the payback period, the faster the company’s growth potential.

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Calqulate academy

Become a growth metrics expert

Knowing how CAC affects a companies growth is key for making smart investments. Even the roughest estimated CAC is better than no CAC at all. Want to know how to we calculate CAC? 

Learn more on the Calqulate Academy

Ready to spot the early signs of growth?