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Unit economics

Forecast your Customer Acquisition Costs and Lifetime Value, and know when it's time to invest in growth. Calqulate has the most comprehensive customer acquisition cost analysis in the market.  

Lifetime Value@2x

Lifetime Value

Tracking unit economics is fundamental for any SaaS business pursuing profitable growth. Calqulate analyses your Customer Lifetime Value automatically based on your churned subscriptions, and you can filter the Lifetime Value by:

  • Customer
  • Plan
  • Country
  • Data source
  • Currency 

 

Total CAC breakdown@3x-1

Customer Acquisition Costs

Forecast and analyse your Customer Acquisition Costs and know when it's time to invest in growth. Calqulate has the most comprehensive customer acquisition cost analysis in the market. We include detailed staff costs and other expenditure in customer acquisition costs and filter by:

  • Plan
  • Country
  • Currency
  • Staff department

 

Learn about Customer Acquisition Costs
section-2

Lifetime Value to CAC

Tracking unit economics is fundamental for any SaaS business pursuing profitable growth. Calqulate does the heavy lifting for you and 

  • Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC)
  • LTV to CAC ratio

 

Learn more about growth metrics
Months to recover CAC@3x-1

CAC Payback time

Each customer you acquire has a payback period. Compare your average monthly revenue and customer acquisition cost per customer and know when the customer relationship becomes profitable. The shorter the payback period, the faster you can grow. Calqulate analyzes the CAC payback period by:

  • Plan
  • Country
  • Customer
  • Currency
Learn more about growth metrics
Subscription Cash In and CAC Cash Out@2x

Become a growth metrics expert

Knowing your CAC is key for sustainable growth. Even the roughest estimated CAC is better than no CAC at all. Want to know how to calculate your CAC? 

Learn more on the Calqulate Academy

Ready to start forecasting your growth?

Ready to start planning your subscription growth?