Director of Sales (CNC Capital Equipment)

We are seeking an accomplished Director of Sales (CNC Capital Equipment) to lead a team of CNC Sales Engineers for the Southeast. This position will be based out of Charlotte, NC, and is responsible for driving revenue, profitability, market share, and sustainable growth. This role combines strategic sales leadership with hands-on coaching, team development, and operational accountability.

The Director of Sales will serve as a trusted partner to experienced sales professionals while providing additional structure, coaching, and development to newer team members. This leader will strengthen sales execution, improve forecasting and CRM discipline, develop future leaders, and help shape the long-term structure and capabilities of the sales organization.

The ideal candidate brings extensive experience selling technical, engineered, industrial, capital-equipment, or similarly complex B2B solutions involving significant customer investments and longer sales cycles. Regular travel is required to support customers, field sales professionals, and company operations.

Responsibilities:

• Lead the field sales organization in achieving revenue, profitability, market-share, and growth objectives.

• Establish clear performance expectations, monitor results, identify obstacles, and hold the sales team accountable for measurable outcomes.

• Coach, mentor, and develop experienced sales professionals, newer team members, sales managers, and emerging leaders.

• Build a high-performing, team-first culture grounded in trust, accountability, collaboration, and continuous improvement.

• Participate in or lead the recruiting, interviewing, selection, onboarding, training, development, and retention of sales talent.

• Create individual development plans and build a pipeline of future sales leaders.

• Translate company objectives into actionable strategies for territory planning, account development, market expansion, forecasting, pipeline management, and competitive positioning.

• Improve sales processes, CRM utilization, forecast accuracy, internal communication, training programs, and sales tools.

• Establish clear roles, responsibilities, performance standards, and accountability across the evolving sales organization.

• Partner with senior leadership and functional leaders on business decisions, commercial opportunities, organizational challenges, and long-term priorities.

• Analyze sales performance, market conditions, customer needs, and competitive activity to identify growth opportunities.

• Support distributor, dealer, and indirect-sales relationships as applicable.

• Help define the long-term vision, structure, talent requirements, and capabilities of the sales organization.

• Travel regularly to support customers, sales professionals, distributors, channel partners, and company operations (40-60% regional travel).

• Perform other related responsibilities as required.

Requirements:

• 10+ years of progressive B2B sales experience within Manufacturing, Industrial, or related industries.

• 5+ years of sales-management experience leading sales professionals.

• Experience selling technical, engineered, industrial, capital-equipment, or other complex B2B solutions with longer sales cycles.

• Demonstrated ability to develop long-term sales strategies and translate them into measurable results.

• Proven success recruiting, onboarding, training, coaching, mentoring, developing, and retaining high-performing sales professionals.

• Experience managing and developing a field sales organization.

• Strong business acumen with the ability to analyze performance, identify market opportunities, and make sound commercial decisions.

• Experience improving sales processes, forecasting, pipeline management, CRM discipline, and sales execution.

• Executive presence with the ability to communicate effectively with senior leadership, customers, channel partners, and cross-functional teams.

• Team-first leadership style that builds trust, collaboration, accountability, and a positive, performance-oriented culture.

• Experience working with distributors, dealers, channel partners, or other indirect-sales organizations is highly desirable.

• Willingness and ability to travel up to 60% within assigned region.