Calqulate's Growth Metrics

Connect all your data sources to Calqulate and get automated SaaS growth metrics, like monthly recurring revenue, lifetime value and customer acquisition costs. Always know what’s up (or down. But mostly up!) with your business.

Niko Laine

July 6, 2020

Calqulate Growth Metrics graph


All the metrics and KPIs that matter to your subscription and SaaS business, packed in beautiful automated dashboards for revenue, retention, unit economics and more.

Bring in your subscription data to get all key revenue metrics in a single dashboard.

  • Monthly Recurring Revenue (MRR)
  • MRR Growth %
  • Annual Revenue Per Account (ARPA)
  • MRR Growth by Segments

Tracking unit economics is fundamental for any SaaS business pursuing profitable growth. Bring in your acquisition costs to unveil your unit economics.

  • Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC)
  • LTV to CAC ratio
  • Months to recover from CAC



Author Avatar

Niko Laine

Founder, CEO and CFO

Niko is a CFO and a financial advisor who is passionate about solving problems, data analysis, mentoring smart entrepreneurs and bringing clarity and focus in difficult situations.