Total CAC Breakdown@3x

Customer Acquisition Costs

Forecast your Customer Acquisition Costs and Lifetime Value, and know when it's time to invest in growth. Calqulate has the most comprehensive customer acquisition cost analysis in the market.  

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Staff Costs CAC

Staff Costs often account for most of a company's expenditure and customer acquisition costs. With Calqulate you can analyze and forecast your customer acquisition costs that relate to staff costs.

  • Employee-specific CAC %
  • CAC per department
  • LTV to CAC ratio
  • Months to recover CAC
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CAC Expenditure by Expense Group@3x

Expenditure and CAC

With Calqulate you can track, analyze and forecast all your expenditure. Calqulate links your expenditure to cashflow forecasting and CAC calculations so that you can be ahead of whatever's coming.

  • Connect any expenditure to CAC
  • CAC per expense group


Forecast your expenditure

Lifetime Value to CAC

Tracking unit economics is fundamental for any SaaS business pursuing profitable growth. Calqulate does the heavy lifting for you and 

  • Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC)
  • LTV to CAC ratio


Learn more about Lifetime Value
Months to recover CAC@3x

CAC Payback time

Each customer you acquire has a payback period. Compare your average monthly revenue and customer acquisition cost per customer and know when the customer relationship becomes profitable. The shorter the payback period, the faster you can grow. Calqulate analyzes the CAC payback period by:

  • Plan
  • Country
  • Customer
  • Currency
Learn more about growth metrics
Subscription Cash In and CAC Cash Out@2x

Become a growth metrics expert

Knowing your CAC is key for sustainable growth. Even the roughest estimated CAC is better than no CAC at all. Want to know how to calculate your CAC? 

Learn more on the Calqulate Academy

Ready to start forecasting your growth?

Ready to start planning your subscription growth?