Customer Acquisition Costs
Forecast and analyze Customer Acquisition Costs and know when it's time to invest in growth. Calqulate has the most comprehensive customer acquisition cost analysis in the market.
Staff Costs CAC
Staff Costs often account for most of a company's expenditure and customer acquisition costs. With Calqulate you can analyze and forecast customer acquisition costs that relate to staff costs.
- Employee-specific CAC %
- CAC per department
- LTV to CAC ratio
- Months to recover CAC
Expenditure and CAC
With Calqulate you can track, analyze and forecast all expenditure. Calqulate links a company’s expenditure to cashflow forecasting and CAC calculations so that you can be ahead of whatever's coming.
- Connect any expenditure to CAC
- CAC per expense group
Lifetime Value to CAC
Tracking unit economics is fundamental for any SaaS business pursuing profitable growth. Calqulate does the heavy lifting for you and provides automated:
- Lifetime Value (LTV)
- Customer Acquisition Cost (CAC)
- LTV to CAC ratio
CAC Payback time
Each customer a company acquires has a payback period. The shorter the payback period, the faster a company's growth potential. Calqulate analyzes CAC payback period by:
- Plan
- Country
- Customer
- Currency
Become a growth metrics expert
Knowing your CAC is key for sustainable growth. Even the roughest estimated CAC is better than no CAC at all. Want to know how to calculate your CAC?
